nancy r. buchan, ph.D. is a recognized expert on the development of trust and
cooperation in cross-cultural relationships, both as a researcher and teacher and for her
consulting work with corporations.
As Associate Dean of Undergraduate Programs at the Moore School of Business at the
University of South Carolina as well as Associate Professor of International Business and
a Moore Research Fellow, Dr. Buchan researches the factors that influence the development
of trust and cooperation in cross-cultural relationships by combining the methodology
of experimental economics with theory from psychology, sociology and political science.
Of particular interest are the impact of membership in groups and networks in trust
building, and the effects of globalization on individual attitudes and behaviors towards
others locally, nationally, and globally. To pursue this research agenda, she has conducted
experiments in 14 countries.
Dr. Buchan has published her work in top journals including the Proceedings of the
National Academy of Science, American Economic Review, American Journal of Sociology,
Psychological Science, Journal of Consumer Research, and Journal of International Business
Studies. She has served on the editorial boards of the Journal of International Business
Studies and Organizational Behavior and Human Decision Processes.
In addition, Dr. Buchan has consulted on international negotiations and cross-cultural
communications for Fortune 100, mid-size, and entrepreneurial companies, as well as for
not-for-profit organizations. Recent clients include Westinghouse, Jarden Corporation,
Blue Cross Blue Shield, the World Council of Credit Unions and Upward Unlimited.
Dr. Buchan received her doctorate in marketing at the Wharton School of the University
of Pennsylvania in 1998 and a Masters in International Administration in 1996 from the
Lauder Institute of the University of Pennsylvania, as an East Asian specialist in the
Japanese language program.
She currently teaches courses in International Marketing at the undergraduate level, and
International Negotiations at the graduate level and in the executive education programs
at USC, Technological de Monterrey in Guadalajara, and the Mediterranean School of
Business in Tunis.
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